Oppo has officially launched its latest premium smartphone, the Reno 12 Pro, in Australia, bringing a blend of cutting-edge design and advanced artificial intelligence features. Priced at $999, the device enters a fiercely competitive upper mid-range market, targeting users who want the look and feel of a flagship without stretching into the $1,500-plus bracket. With its combination of stylish aesthetics, upgraded cameras, and AI-driven enhancements, Oppo is clearly positioning the Reno 12 Pro as a premium yet accessible option for Australian consumers.
Sleek Design and Display
At first glance, the Oppo Reno 12 Pro is all about design. The phone continues Oppo’s tradition of producing visually striking devices, with a slim build, lightweight construction, and premium finish. Its 6.7-inch AMOLED display offers vibrant colours and crisp details, making it ideal for streaming, gaming, and everyday browsing. The curved screen edges and narrow bezels give it an almost borderless appearance, further enhancing its high-end appeal. For Australians who value both function and form, the Reno 12 Pro delivers a stylish phone that won’t weigh heavily in the pocket or hand.
Power and AI Integration
Beneath its sleek shell, the Reno 12 Pro is powered by MediaTek’s Dimensity 7300 chipset, paired with 12GB of RAM and 512GB of storage, a configuration that ensures smooth multitasking and fast performance. What sets this device apart, however, is its array of AI-powered tools. Oppo has introduced intelligent features across photography, productivity, and personalization. Users can rely on AI to enhance low-light images, improve video clarity, and even provide smart editing suggestions. On the productivity side, AI transcription and summarisation tools aim to make note-taking and meeting management effortless. For Australian users accustomed to hybrid work setups, these touches may prove particularly useful.
Camera System for Creators
Photography has long been a cornerstone of the Reno series, and the 12 Pro carries forward this legacy with upgrades designed for content creators. The device includes a triple-camera setup on the rear—headlined by a 50MP Sony IMX890 main sensor alongside an ultra-wide and telephoto lens. The front-facing 50MP selfie camera is equally impressive, catering to Australians who are avid social media users. The alignment of AI software with these hardware capabilities makes for effortless high-quality photography, whether capturing landscapes across the country or simply sharing candid moments with friends and family. For those who shoot regularly in challenging light, Oppo’s AI enhancements aim to remove the frustration of overexposed skies or blurry evening shots.
Price and Market Positioning
At $999, the Oppo Reno 12 Pro sits in that sweet spot between mid-range and flagship territory. It directly competes with popular models from Samsung, Google, and Apple, but Oppo is betting big on its AI story and premium finish to capture attention. Australians looking for a device that balances luxury features with a more approachable price tag now have another strong contender to consider. Pair this with Oppo’s increasing presence through retailers and carriers across the country, and the Reno 12 Pro has the potential to strengthen the company’s foothold in Australia’s competitive smartphone market.
Overall, the launch of the Oppo Reno 12 Pro marks another step in the brand’s ambition to offer premium innovation at more affordable prices—an approach that may resonate well with Australian buyers seeking maximum value in their next upgrade.
