The affordable smartphone market in Australia has gained a new addition, with CMF by Nothing officially making its Phone 2 Pro 5G available in a sleek black variant with 128GB storage. The move offers consumers a stylish option at a competitive price, expanding the company’s growing footprint in the mid-range 5G segment.
Growing Popularity of CMF in Australia
CMF, a sub-brand of UK-based tech company Nothing, has steadily built momentum since entering the smartphone market. Known for minimalist designs and practical value, the company has gained attention for its balance between affordability and performance. The arrival of the black colour option for the 128GB model reflects demand from Australian buyers who prefer understated tones over more vibrant finishes.
Tech analysts note that Australian customers are actively seeking alternatives to high-priced flagships, especially as cost-of-living pressures continue to shape purchasing decisions. CMF’s competitive positioning makes it an appealing choice for younger users, students, and professionals who want 5G connectivity without the hefty price tag.
Key Features of the Phone 2 Pro 5G
The CMF Phone 2 Pro 5G comes equipped with a 6.7-inch AMOLED display offering smooth 120Hz refresh rates, making it suitable for both gaming and media streaming. Its 5G-enabled chipset ensures reliable connectivity across major Australian carriers, and the device is powered by an efficient battery that supports fast charging. The 128GB internal storage variant caters to users looking for extra capacity without crossing into higher-price tiers. Combined with expandable storage options, the black model is designed to give Australians more flexibility at a reasonable entry point into 5G technology. CMF is also positioning the phone as a user-friendly device, with customisable widgets and a clean software interface that avoids heavy bloatware.
Price and Local Availability
While CMF has not positioned itself at the premium level of competitors like Samsung or Apple, its pricing makes it attractive for cost-aware Australians. The 128GB black variant is being offered through local online retailers and select offline partners, with pricing set to compete with other mid-tier 5G offerings currently on the market. Industry observers suggest the new model may particularly appeal to Australians in regional areas, where budget-friendly 5G-ready phones are in demand as mobile coverage improves. The neutral black finish also lends itself well to business users, adding to its versatility.
Aiming for a Bigger Market Share
The release is part of Nothing’s broader plan to strengthen CMF’s position in international markets, including Australia. With smartphone sales slowing globally, the company is banking on affordability, modern aesthetics, and strong hardware-performance balance to win over consumers. Local market watchers believe the introduction of the black 128GB CMF Phone 2 Pro 5G could increase the brand’s visibility in Australia, where competition within the mid-range bracket is fierce. If the strategy works, CMF may extend more colour and storage options in the coming months.
